What number of of you put on glasses?! Can we discuss plus measurement eyewear campaigns and choices? Taking situation with the “obvious absence of plus measurement illustration in eyewear campaigns and promoting,” plus measurement optician, Autianna Wilson has determined to do one thing about it. This plus eyewear designer and enterprise proprietor tapped into the ability of AI to think about a plus measurement eyewear marketing campaign!
“As an optician who identifies as black, queer, and plus-size, and has a powerful following within the optical trade, I’ve all the time felt compelled to precise my opinions on numerous subjects associated to inclusivity and variety.”
Earlier than we dive into the marketing campaign, allow us to first introduce you to Autianna! Autianna Wilson, @opticalgoddess_, runs Eyewear Love Affair, a model that makes a speciality of each digital and in-person eyewear styling.
Autianna can be a licensed optician and advocate for impartial eyewear and is broadly often called the “Optical Goddess.” She lends her knowledgeable steering in deciding on frames, shares her intensive information of lenses, and boldly provides candid opinions on eyewear and vogue.
Apparently, Autianna has been engaged on launching her personal eyewear line and is decided to characteristic predominantly plus measurement individuals in her campaigns. She acknowledged the shortage of illustration in eyewear advertising and marketing and determined to have a bit enjoyable with what she wish to see.
“… as I refine my concepts for the road, I had a thought: what if I created an AI EYEWEAR CAMPAIGN showcasing distinctive eyewear designs and utilizing AI-generated representations of beautiful plus measurement people? My intention is to genuinely encourage eyewear designers and types to embrace extra variety of their advertising and marketing efforts.”
We’ve solely began to see the assorted ways in which AI can be utilized, however we’re beginning to see the ability of AI harnessed on this inventive method, particularly within the plus measurement area!
The Present Problem with Eyewear Designers and Manufacturers: The Want for Plus Measurement Eyewear Campaigns
What number of manufacturers or retailers have you ever seen that cater, embrace, or characteristic plus measurement individuals in eyewear campaigns? Give it some thought. Whereas there are distinctive components in designing for plus faces, this can be a section of vogue that largely goes unnoticed.
“Glasses are worn by individuals of all sizes and shapes, and it’s important to mirror this actuality in promoting. By solely showcasing skinny fashions, eyewear manufacturers inadvertently contribute to a distorted notion of who wears glasses, excluding a considerable portion of the inhabitants. Embracing variety by way of the inclusion of plus-size people would ship a strong message that glasses are for everybody.”
The principle benefit of that includes plus measurement people in eyewear campaigns is the power to showcase how frames match on wider faces with distinctive facial options. From Autianna’s personal expertise, “Plus measurement individuals usually have extra distinguished cheekbones, broader noses, and different facial attributes that differ from these of thin fashions.”
By utilizing plus measurement fashions, manufacturers can display how their frames accommodate a wider vary of facial traits. This might empower potential plus measurement clients to make extra knowledgeable buying choices. This method permits for higher transparency, as clients can visualize how the frames will look on people with related facial constructions.
Wouldn’t you really feel extra assured buying from a model whose fashions regarded such as you? Understanding how an merchandise would look, marrying each vogue and performance? We might by no means get sufficient of those plus measurement eyewear campaigns. Nope.
Autianna additionally speaks to what eyewear advertising and marketing ought to appear like: “Inclusive eyewear advertising and marketing ought to embody a variety of physique varieties, together with plus-size people, as a result of glasses usually are not restricted to skinny individuals alone. By showcasing numerous faces and our bodies, eyewear manufacturers can problem the dominant narrative and dismantle the dangerous ideologies…”
With that superb in thoughts, Autianna Wilson created this marketing campaign utilizing AI to assist her form the visuals of what she wish to see, and it’s lovely! She continues, “True inclusivity goes past tokenism and requires real illustration of numerous ethnicities, physique varieties, and backgrounds. Eyewear manufacturers should take accountability for his or her position in perpetuating societal magnificence requirements and actively work in the direction of making a extra inclusive and empowering advertising and marketing atmosphere.”
We agree 1000%. Having illustration in each side of our lives is vital! From Magnificence campaigns, TV and Motion pictures to Clothes and now, Eyewear, having the ability to see oneself is essential and important to affirming our fantastic thing about our our bodies.
To study extra about Autianna and what companies she gives, go to Eyewearloveaffair.com!
What do you concentrate on this AI-generated plus measurement eyewear marketing campaign? The fashions, the seems to be, the end result? Is that this a marketing campaign that will encourage you to buy from a particular eyewear model?
Higher but, what challenges do you will have in relation to looking for frames and glasses? Do YOU have any challenges that Autianna addresses on this marketing campaign?